Plenty of people tell you what you should be doing, but what about what you shouldn’t be executing?
LinkedIn is the place to not only find others but also discovered. And that is why you need a LinkedIn Profile that not only helps you have found but also will entice people to contact you once they check out your profile. I see many people making fundamental mistakes that in some way work against them in this aspect. If you’re going to waste time putting together a Linkedin Profiles, I assume you want to maximize your possibility of being contacted by the right people, right?
With that in mind, I have established an easy-to-understand list of a few things to check for with my favorite reasoning. If it sounds like an exercise in search engine optimization, you’re on the right path. Just like any website owner, you want your LinkedIn information to stick out and be found!
Enjoy my LinkedIn Description Tips!
1 . Not Displaying Your Personal Photo
I has written an entire blog post about why you should include your photo in your LinkedIn profile, but it all comes down to having social media credibility or not. One can find too many fake profiles on LinkedIn, so you want to show you happen to be real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many possibilities questions. And company logos or photos of dogs obviously have no value here
2 . LinkedIn Profile Subject is Not Branded Enough
See that space underneath your identity? That is your “Professional” or Profile Headline. It will include search results next to your name, as well as next to any problems you ask or answer. It is, in essence, your elevator speech patterns in a few words. Are you just putting your title plus company name here? Don’t! This is the place where you need to be played by anyone who finds you in a search result to touch base and look at your profile. Your Profile Headline is the best piece of real estate on your LinkedIn Profile, and you need to brand this such.
- LinkedIn Status Update is Not Appealing
That is that “What are you working on? ” box that I in relation to as a “Status Update. ” Assuming someone finds people and looks at your profile, chances are they are going to be looking at what you generate here simply because that it appears just underneath your Head line Profile. What do you write here? Many people in transition see that they are looking for a job here. What do you use your LinkedIn Status Update for? It is part of your branding work out, and it should be something appealing that will both inform people of your latest activities as well as hopefully add to, not take away from, your LinkedIn Brand.
- Don’t List More than enough Companies You Worked At Or Schools Attended
A good way you are found on LinkedIn is through searches on business names or schools. If you are only listing your current firm and/or not even displaying your college, you are missing out on perhaps being found. Check this out: I did my Junior year of school abroad in Beijing nearly 20 years ago. I had been outside touch with all of the 15 or so Americans that were there of which year. Two of those 15 have found me on LinkedIn! And another high school friend who I lost hint with found me this week on LinkedIn. They would can’t you create found me had I not listed my Freshman year abroad school and high school name on my user profile. Companies are even more important in that there are potentially more colleagues that will be trying to find you or recruiters trying to network with you! You most likely are missing out!
Olasto 